Hire a native English conversion copywriter specialising in B2B SaaS

Website copy that gets your visitors from “hmmm” 🤔 to hell yeah!” 🔥

✅ 7-day turnaround ✅ Copy in Figma wireframes ✅ Pay per page

Book a 15 min call
See my work

A low-commitment vibe check. If I can help, I’ll tell you how. If I can’t, I’ll point you to someone who can.

Your SaaS homepage is leaking sign-ups, and your CAC is making you sweat 🥵

Let’s pinpoint the culprit 👉

~ You try to speak to everyone (devs, managers, execs) and end up converting no one.


~ You’re listing features instead of selling the fix for their most expensive problem.


~ You leave objections unanswered (about pricing, setup, or integration), letting silent doubts kill the conversion.


~ You don't show why you're better than their current workaround (spreadsheets, manual tasks), so there's no urgency to switch.


~ Your copy uses the same old buzzwords as your competitors, giving visitors no compelling reason to choose you.

It’s easy to fix a positioning problem. Here’s how I do it:

Step 1 - discovery and strategy

  • In this hands-on Miro workshop, we follow a clear process to map your audience and features, translating them into a strong core value proposition.

  • I use AI to analyse sentiment in your competitors' reviews to find their messaging weaknesses, and I interview your own customers to understand what truly matters.

  • I use this research to decide on the main message for the copy and the best way to present it.

Book a 15 min call

Step 2 - wireframing and copywriting

  • I use Figma to lay out the page so it tells a good story, making sure buttons and customer quotes are in places where they'll work best.

  • I write clear and simple copy that focuses on the problems and features your customers told us are most important.

  • We'll then work together to get the copy just right, with up to two rounds of feedback and edits included in the project.

Step 3 - delivery and guarantee

  • The Figma file comes with notes explaining my thinking and includes two rounds of your feedback so we can get it just right.

  • You'll get a simple view of your page that breaks down exactly what's changed and why, making it easy to see the improvements.

  • I stand by my work for 60 days. If you don't get more demo requests, sign-ups or whatever success looks like for you, I'll rewrite the copy for free.

Book a 15 min call

“If you want a copywriter who is status quo, move on. If you are looking for a sparring partner who will get the best out of your team, look no further.”

Ant Hodge, Head of Marketing, TicketSwap

Image of Ant Hodge

How we can work together 🤝

Best for: Launching, refreshing your brand, or boosting trial sign-ups.

Includes:

✅ 120-minute value proposition online workshop

✅ Customer interviews & AI-powered competitor research

✅ Copy & custom wireframes in Figma

✅ Two rounds of revisions

✅ A 'before & after' breakdown

✅ 60-day performance guarantee

$1200 per page or $5000 for 5 pages

SaaS website messaging

Book a 15-min call

Best for: Marketing teams that want their content monster fed without the cost of a full-time hire

Includes:

✅ Blog posts & articles

✅ Landing pages

✅ Email sequences

✅ Ad sets

✅ White-papers / eBooks

✅ Case studies

Book me for 16 hours a week for $3200 a month

Content and growth partner

Proven results 🚀

What the people have to say

Website messaging samples

I’m a SaaS copywriter based in Amsterdam, AKA the Silicon Canals.

I’ve worked in SaaS scale-ups for over a decade on everything from social media, UX design, content, SEO marketing, PR, and copywriting. I know what it’s like to be in the trenches chasing KPIs.

Now, I partner with scale-ups, focusing solely on website copy and the occasional SEO article or eBook.

I…

✅ get results

✅ am super friendly

✅ always deliver on time and on budget

If you’re looking for copy that gets your customers from ‘hmm’ to ‘hell yeah!’ - I’m ya gal.

Hey, I’m Phoebe 👋

Work with a freelance SaaS copywriter that gets your business

  • Working with other copywriters

    ❌ Disregard user experience

    ❌ Borrowing copy from other businesses

    ❌ Focusing on tone of voice over data

    ❌ Neglects customer research

  • Working with me

    ✅ A strategic approach to messaging

    ✅ UX mindset to customer research

    ✅ Handles strategy and execution

    ✅ Straightforward and results-driven

Get SaaS copy that converts 🚀

I’m always up for new projects. So, if you want to collab, book a free call and tell me a bit more about your content needs. We can set up a chat to see if we’d make a good team. No meeting is unwelcome, and I reply to everyone!

Book a 15 min call

My SaaS copy and content tips