Hire a native English conversion copywriter specialising in B2B SaaS
Website copy that gets your visitors from “hmmm” 🤔 to “hell yeah!” 🔥
✅ 7-day turnaround ✅ Copy in Figma wireframes ✅ Pay per page
A low-commitment vibe check. If I can help, I’ll tell you how. If I can’t, I’ll point you to someone who can.










Your SaaS homepage is leaking sign-ups, and your CAC is making you sweat 🥵
Let’s pinpoint the culprit 👉
~ You try to speak to everyone (devs, managers, execs) and end up converting no one.
~ You’re listing features instead of selling the fix for their most expensive problem.
~ You leave objections unanswered (about pricing, setup, or integration), letting silent doubts kill the conversion.
~ You don't show why you're better than their current workaround (spreadsheets, manual tasks), so there's no urgency to switch.
~ Your copy uses the same old buzzwords as your competitors, giving visitors no compelling reason to choose you.
It’s easy to fix a positioning problem. Here’s how I do it:
Step 1 - discovery and strategy
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In this hands-on Miro workshop, we follow a clear process to map your audience and features, translating them into a strong core value proposition.
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I use AI to analyse sentiment in your competitors' reviews to find their messaging weaknesses, and I interview your own customers to understand what truly matters.
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I use this research to decide on the main message for the copy and the best way to present it.
Step 2 - wireframing and copywriting
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I use Figma to lay out the page so it tells a good story, making sure buttons and customer quotes are in places where they'll work best.
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I write clear and simple copy that focuses on the problems and features your customers told us are most important.
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We'll then work together to get the copy just right, with up to two rounds of feedback and edits included in the project.
Step 3 - delivery and guarantee
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The Figma file comes with notes explaining my thinking and includes two rounds of your feedback so we can get it just right.
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You'll get a simple view of your page that breaks down exactly what's changed and why, making it easy to see the improvements.
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I stand by my work for 60 days. If you don't get more demo requests, sign-ups or whatever success looks like for you, I'll rewrite the copy for free.
“If you want a copywriter who is status quo, move on. If you are looking for a sparring partner who will get the best out of your team, look no further.”
Ant Hodge, Head of Marketing, TicketSwap
How we can work together 🤝
Best for: Launching, refreshing your brand, or boosting trial sign-ups.
Includes:
✅ 120-minute value proposition online workshop
✅ Customer interviews & AI-powered competitor research
✅ Copy & custom wireframes in Figma
✅ Two rounds of revisions
✅ A 'before & after' breakdown
✅ 60-day performance guarantee
$1200 per page or $5000 for 5 pages
SaaS website messaging
Best for: Marketing teams that want their content monster fed without the cost of a full-time hire
Includes:
✅ Blog posts & articles
✅ Landing pages
✅ Email sequences
✅ Ad sets
✅ White-papers / eBooks
✅ Case studies
Book me for 16 hours a week for $3200 a month
Content and growth partner
Proven results 🚀
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DutchFlowerBulbs: 66% growth in top 10 positions
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Amberscript: 120% YoY lead and traffic growth
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Formitable: Increased app conversions by 5%
What the people have to say
Website messaging samples
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Birdy
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MentorCloud
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Social Intern
I’m a SaaS copywriter based in Amsterdam, AKA the Silicon Canals.
I’ve worked in SaaS scale-ups for over a decade on everything from social media, UX design, content, SEO marketing, PR, and copywriting. I know what it’s like to be in the trenches chasing KPIs.
Now, I partner with scale-ups, focusing solely on website copy and the occasional SEO article or eBook.
I…
✅ get results
✅ am super friendly
✅ always deliver on time and on budget
If you’re looking for copy that gets your customers from ‘hmm’ to ‘hell yeah!’ - I’m ya gal.
Hey, I’m Phoebe 👋
Work with a freelance SaaS copywriter that gets your business
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Working with other copywriters
❌ Disregard user experience
❌ Borrowing copy from other businesses
❌ Focusing on tone of voice over data
❌ Neglects customer research
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Working with me
✅ A strategic approach to messaging
✅ UX mindset to customer research
✅ Handles strategy and execution
✅ Straightforward and results-driven
Get SaaS copy that converts 🚀
I’m always up for new projects. So, if you want to collab, book a free call and tell me a bit more about your content needs. We can set up a chat to see if we’d make a good team. No meeting is unwelcome, and I reply to everyone!