How to onboard a freelance SaaS Copywriter

Hiring a freelance SaaS copywriter is a great way to get high-quality content for your business without having to commit to a full-time employee.

However, onboarding a freelancer can be tricky.

You want to make sure they have everything they need to create great content with minimal effort from your side.

Here are my top 4 tips for onboarding a freelance SaaS copywriter.

Tip #1: Provide Clear Guidelines

Your freelance SaaS copywriter will need to know what kind of content you are looking for.

You can provide a clear brief on topics, tone, length, and formatting. Things to avoid and whatnot.

Make sure to give them examples of content that you like and explain what you expect from them.

Doing so helps your copywriter get a sense of your brand voice and create content that matches your style. With minimal feedback rounds.

Tip #2: Give Access to Relevant Resources

Think of your copywriter as a genie - they can only grant your wishes if you give them the right context.

Give them access to your data, marketing materials, and anything else that will help them understand your business.

You wouldn't ask a chef to cook you a five-star meal without giving them the ingredients.

Same goes for your copywriter - give them what they need and watch the magic happen.

Tip #3: Set Expectations

It's important to set clear expectations for your freelance SaaS copywriter.

This includes deadlines, feedback, and revisions.

Make sure they understand the timeline for each project and any other expectations you have for them.

You should also provide regular feedback on their work in a timely manner.

This will ensure that you are both on the same page and that the content they create meets your expectations.

Tip #4: Establish Communication Channels

Communication is key when working with anyone.

You should establish communication channels that work best for both you and your freelancer.

This could include email, phone, or messaging apps.

Of course, you need to be respectful of their time - which means not calling all hours of the day and responding in a timely manner.

Make sure your copywriter knows how to reach you and when you are available. You should also establish a regular check-in schedule to discuss ongoing projects and any issues that may arise.

Conclusion:

Onboarding a freelance SaaS copywriter can be a smooth process if you follow these tips.

Providing clear guidelines, giving access to relevant resources, setting expectations, and establishing communication channels will help ensure a successful working relationship.

Remember, communication is key, and being clear and concise will help you and your freelance SaaS copywriter create great content together.

Phoebe Lown

Phoebe is a freelance copywriter and content strategist. With a decade of experience in SaaS scale-ups, Phoebe specializes in UX and web copy and has worked with several household brands to help breathe life into their stories.

https://www.linkedin.com/in/phoebelown/
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