Phoebe Lown Phoebe Lown

Branding Psychology: Archetypes for Strong Voice & Copy

Branding goes beyond logos and colours – it's about crafting a personality for your business. Dive into the psychology of branding as we explore the art of using archetypes to create a compelling tone of voice and copy that resonates with your audience.

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Phoebe Lown Phoebe Lown

Using Neuroscience to Write Persuasive Copy 2024

Unlock the power of the brain with these 20 tips for effective neuro response copywriting. Learn how to appeal to your audience's emotions, create a connection, and drive conversions with psychological techniques and proven strategies.

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Phoebe Lown Phoebe Lown

How to onboard a freelance SaaS Copywriter

Finding the right freelance SaaS copywriter can be a game-changer for your business. In this blog, I'll guide you through the essential steps to get your onboarding process right from the start.

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Phoebe Lown Phoebe Lown

5 mistakes SaaS start-ups make with copy

Are you working in a SaaS startup and struggling to make your copy stand out? You're not alone. I’ve worked with many marketers and entrepreneurs who don’t have the time or the willpower to mull over copy for hours. But often making the same mistakes that can be easily rectified.

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Phoebe Lown Phoebe Lown

The Limitations of AI in Content Creation

In this article, we explore the limitations of AI in content creation and explain why humans will continue to play a crucial role in the process. SaaS marketers will learn why creativity, context, and personalization require human involvement, and how to strike the right balance between AI and human input for optimal results.

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Phoebe Lown Phoebe Lown

10 Must-Haves for SaaS Landing Page Conversions

This blog post outlines 10 features and elements that should be included on a SaaS landing page to convert visitors into customers. These include a clear headline, hero image, video, social proof, call to action, benefits, features, pricing, trust badges, and navigation.

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