5 Tips To Hiring the Perfect Freelance SaaS Copywriter
So, you have your website up and running, and your product is polished and ready to for users to explore. But there's just one problem - the copy is stale af.
You know you need to hire a SaaS copywriter who can make your product shine. But finding the right writer is a daunting process. You need someone who can understand your audience and your complex product with minimal effort on your side.
So, how do you find the perfect SaaS copywriter?
Contents:
How SaaS copywriters can help you
If you're thinking of hiring a SaaS copywriter, it's important to know what they can do for you.
Basically, SaaS content writing is all about getting more people to visit your website and making your brand look like the boss of your industry.
This happens through stuff like blog posts, e-books, and social media posts that are informative, entertaining, and engaging.
But when it comes to SaaS copywriting, the focus is on convincing people to sign up for your service. A good SaaS copywriter can help you with all sorts of things, like:
Writing content for your homepage
Creating copy for landing pages
Crafting engaging promotional emails
Writing articles and white papers
Creating effective ads
Compiling case studies
Writing copy for in-app messaging
So before you hire a SaaS copywriter, make sure you have a good idea of what you want them to help you with.
Platforms to hire a SaaS Copywriter:
If you're looking to hire a freelance copywriter, there are several platforms available to help you find the right candidate:
Upwork: This is a popular freelance hiring platform with a large talent pool of copywriters with varying levels of experience. You can also post a copywriting job and invite specialists to apply.
Fiverr: This is a freelance marketplace that competes with Upwork, but with lower-cost copywriters. Look for copywriting specialists and filter by required skills.
Freelancewriting: This platform is specifically for finding writers for articles, whitepapers, email newsletters, and press releases. You can find copywriters with diverse skills here.
Flexjobs: This platform helps companies find vetted employees for hybrid, remote, or flexible work. Simply fill out a form on their website with the details of your copywriting job and start searching for remote talent.
Freelancer: This is another online platform for hiring remote specialists. You can post your copywriting job and choose among the candidates who bid on it.
BestWriting.com: This is a platform for finding skilled copywriters and editors who can produce high-quality content for your business. They offer a range of services, including website copy, blog posts, social media content, and more.
Professional networks to hire SaaS copywriters:
LinkedIn: This is one of the largest professional networks where you can find both freelancers and full-time employees. Post a copywriting job and reach out to people with relevant expertise or experience.
The Dots: This is a network for recruiting remote employees and freelancers in creative industries. You can post a job and wait for candidates to apply to it. This platform can be especially useful if you're looking for a copywriter with a strong creative background or portfolio.
How much does it cost to hire a SaaS copywriter in EUR?
It depends on the copywriter's experience and pricing model. You can find a copywriter who can write a landing page for €17 or a copywriting agency whose prices start at €850.
Here are some market observations:
Copywriters' rates on Upwork are from €16 to €38 per hour. Website copy ordered on Upwork might cost €170 – €425 per page or €3,800 - €8,500 per project.
An hourly rate of copywriters on Fiverr ranges from €20 to €33 with a median of €26.
To compare, an in-house copywriter in the EU earns €47,400 per year on average.
Freelance copywriters and agencies charge per word, per hour or per project. Billing per word or per hour doesn't always encourage writing better content. Yet, charging per project means that you pay for the writer's experience, industry expertise, and skills.
Note: The prices per page and project are based on an estimated 500-word page and a project consisting of 10 pages. These prices are only for reference and may vary depending on the specific project and copywriter.
How to filter out the best candidates:
Tip 1: Look for someone with SaaS experience
Okay, this is a given.
But when looking for a copywriter, it's important to find someone who actually has experience writing for SaaS products.
Each SaaS product has its own set of jargon and technical terms depending on the industry. And you want someone who can communicate the benefits of your product to your target audience.
Look for a copywriter who has worked with other SaaS companies before and has a portfolio of work that showcases their SaaS writing skills.
Tip 2: Check for writing samples, results, and testimonials
A good SaaS copywriter should be able to provide you with writing samples that show their writing style and ability to write copy that converts.
So consider portfolios that show off work AND that explain how the project went.
Ask for numbers like conversion rates, number of sign-ups, and even revenue that was made from content.
Also, check for testimonials from previous clients, (or colleagues if they’re just starting out). Testimonials can give you a sense of the copywriter's work ethic, communication skills, and overall working style.
Tip 3: Look for someone who’s adaptable
The right SaaS copywriter should be able to reflect your brand’s tone of voice. So, look for someone who can write in a variety of tones and styles - again they should have a portfolio that demonstrates this.
It’s all about the portfolio.
Check to see if they’ve written for different brands, and products, and in what formats.
A good outbound copywriter won’t fill their portfolio with SEO content.
I cannot stress this enough but don’t give someone a free task to do before hiring them to check if they’re right for you.
It’s a huge red flag 🚩
You’ll only piss off the better writers.
As I said, good versatile writers will have a portfolio that reflects their ability.
Tip 4: Consider how they communicate
Communication is crucial. You want a SaaS copywriter who is responsive, easy to work with, and can keep you updated on progress.
(The same also goes for you btw).
If you get a bad vibe from someone or they take too long to respond in the early days - go with your gut. Don’t hire them.
Look for a copywriter who communicates clearly, and is willing to turn over any stone to get the job done.
Tip 5: Set clear expectations
When you're putting together a job posting or brief, it's super important to set clear expectations.
That means letting potential candidates know exactly:
What kind of content you're looking for
How often you need it
How you like to work
Your deadlines
And don't forget to be transparent about your budget and what you're willing to pay.
This will help avoid any mix-ups or confusion later on.
Plus, you’ll save time by only getting candidates that match your assignment.
Finding the perfect SaaS copywriter takes time. And like dating it's worth the time and effort to flesh out your “profile” to find that perfect match.
Qualities of an excellent SaaS copywriter
When you're looking to hire a SaaS copywriter, there are certain qualities you should consider beyond basic technical skills like research, writing, and SEO knowledge.
While there's no strict list of requirements, I recommend looking for someone with the following characteristics, as described by advertising legend David Ogilvy in his book "Ogilvy on Advertising":
Obsessive curiosity about products, people, and advertising
A sense of humour
A strong work ethic
The ability to write engaging prose and natural dialogue
The ability to think visually
Ambition to create campaigns that are better than any that have come before
In other words, a great copywriter is more than just a skilled wordsmith. They should be able to read their audience and craft messages that resonates deeply.
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Description text goes hereA SaaS copywriter specializes in creating written content for software-as-a-service businesses. They may write website copy, landing pages, email campaigns, user experience (UX) copy, product descriptions, and more. Their goal is to write persuasive copy that resonates with the target audience and encourages them to take action, such as signing up for a free trial or making a purchase.
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The cost of hiring a copywriting agency can vary depending on several factors, such as the agency's location, experience, and reputation. Some agencies may charge a flat rate per project, while others may charge an hourly rate or a retainer fee. On average, you can expect to pay anywhere from a few hundred to several thousand dollars for a copywriting project. It's important to get a quote from the agency before starting the project to avoid any surprises.
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The cost of hiring a freelance copywriter can also vary depending on several factors, such as the writer's experience, location, and the scope of the project. Freelance copywriters may charge by the word, by the hour, or by the project. On average, you can expect to pay anywhere from $50 to $500 per hour for a freelance copywriter. Again, it's important to get a quote from the writer before starting the project to ensure you're on the same page about the cost.
Hey! what’s up? Hello. I’m a SaaS Copywriter that gets results. 👋
I’m always up for new projects. So, if you want to collab, tell me a bit more about your content needs. We can set up a chat to see if we’d make a good team. No email is unwelcome, and I reply to everyone!
