Birdy is an all-in-one async meeting tool designed to help remote teams align without the overload of live calls. I collaborated closely with the founding team to shape Birdy’s positioning and launch-ready website.

My work included:

• Conducting user and competitor research to identify key differentiators and audience pain points

• Leading a value proposition workshop to clarify messaging and brand voice

• Designing low-fidelity wireframes in Figma with a focus on conversion rate optimisation (CRO)

• Writing website copy aligned with product value and user needs

• Delivering a clean, conversion-focused website design ready for launch

This project blended strategy, UX, and storytelling, resulting in a digital presence that speaks directly to Birdy’s target users while setting the tone for their product’s debut.

“Phoebe took time to understand what we are building, developed Miro boards and provided several options… she completed everything on time and most importantly, took our feedback and refined the copy. Working with Phoebe was a pleasure, and we’d love to work with her again.”

— Gopi Sukhavasi, Founder, Birdy AI