MentorCloud: Homepage and Pricing page messaging and CRO

About MentorCloud: MentorCloud is a SaaS platform that facilitates mentoring at scale for enterprise teams.

How I helped:
The team wanted to improve their homepage messaging and CRO and needed a new pricing page made from scratch. To do this, the team conducted a value proposition workshop to examine their ICPs and core messaging. I then conducted a competitor analysis and examined elements from best-in-class SaaS brands. I wire-framed and created the copy in Miro.