Payvision homepage
Redeveloping the structure and look&feel
The process:
Interviewing internal stakeholders and users
Brainstorming in the office (when it was still possible)
Researching the best examples of B2B software websites
Writing copy, applying feedback, iterating
Wireframing, applying feedback, designing, applying feedback, deploying.
With the new homepage, we’re achieving two objectives:
Clarity. The homepage mimics a store display. It straightforwardly communicates an array of Payvision products to the user. We ensure that every visitor understands Payvision without thinking about it too much. That’s why we move from abstract claims to direct and concrete language.
Integration. Unifying the products under a single value proposition. With the homepage, we showcase an interconnected ecosystem of payment solutions for any hurdle. We present Payvision as a platform; not a bunch of products orbiting a single proposition.
