Payment methods page

Lead capture tool and SEO powerhouse 

Payvision is a Payment Solutions Provider (PSP) specialising in global card processing for the e-commerce market. I was tasked to create the copy for a lead capture tool.

Users visit the payment methods page to find out:

  • What payment methods they should offer their customers 

  • In-depth information about the methods:

    • Risk profile

    • Country

    • Commission 

  • Whether the user can offer those payment methods with Payvision

I decided to take an approach for more comprehensive copy to highlight Payvision’s supportive, curious, and street-smart values while doubling down on expertise and greater knowledge of payments over competitors. The page itself incorporates filters that enable the user to explore payment methods that they require for their payment setup; this approach simulates the variety and flexibility of Payvision’s offering while expressing the brand’s supportive, frank and curious tone of voice.

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Web copy and CRO: Payvision homepage

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