Dutch Flower Bulbs: SEO Strategy

The problem.

eCommerce website DutchFlowerBulbs.com is in a competitive market: selling Dutch flower bulbs to a US-based audience. After massive success with PPC campaigns, the team wanted to improve their organic SEO rankings to drive more sales. However, the internal team needed to be more experienced with SEO.

The solution.

Create a playbook the team can easily follow and implement throughout the year, with on-page actions and a blog content strategy. 

Goal.

Increase keyword rankings.

How I helped.

  • Deep-dived into the SEO data and Google Analytics

  • Researched competitors 

  • Interviewed customers and the marketing team

  • Created a 12-month SEO playbook

Results: 

After six months of implementing the SEO playbook, the top 10 positions grew by 66%, doubling the channel's revenue. 

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