Just Eat UK - Music Campaign.

Just Eat Takeaway is the biggest food delivery company in the world. As Just Eat was sponsoring the Brit Awards, what started off as a small social media campaign and live Tweeting session quickly turned into a nationwide campaign due to its high level of engagement and positive sentiment with customers. The campaign's angle was to show that having your favourite food delivered initiates the same reaction as when your favourite song comes on the radio.

As part of the social media team that started it all, I had the opportunity to collaborate with the wider marketing team on copy and asset conception and ideation for print and television ads. The campaign ran for a year, and music remains a big part of the brand identity today with current collaborations with Katy Perry and Snoop Dog.