Redesigning Amberscript’s homepage brand and structure
The process:
Interviewing internal stakeholders and users
Brainstorming in the office
Researching the best examples of B2B SaaS
Writing copy, applying feedback, iterating
Wireframing, applying feedback, designing, applying feedback, deploying.
With the new homepage, we’re achieving two objectives:
Clarity. The homepage mimics a store display. It straightforwardly communicates Amberscripts products and services to the user. We ensure that every visitor understands Amberscript without thinking about it too much. We move from long and abstract claims to direct and concrete language that conveys exactly what we do.
Integration. Unifying the products under a single value proposition. With the homepage, we showcase an interconnected ecosystem of speech-to-text solutions for all budgets and ICPs, while improving transparency. We present Amberscript; not a bunch of products orbiting a single proposition.
