Formitable: UX copy

The problem.

It’s hard to discover new restaurants in town. Formitable, a restaurant reservation system devised a new customer-facing app, Table, to find and book new restaurants. However, converting users from the restaurant booking page to downloading the app was hard. 

The solution.

Create new copy for the restaurant booking widget to convince customers to download the Table app.

Goal.

Increase conversions by 3%.

How I helped.

• Collaborated with designers and product marketers to articulate goals and align on key messages

• Created copy for clarity and tone of voice

Results. 

Increased app downloads by 5%