TicketSwap: Follow artists

As part of my community building project at TicketSwap, I conceptualised and implemented a follow artist feature within the desktop and mobile apps.

The problem.

It’s hard to keep up with when favourite artists are performing and when tickets are on sale, causing fans to miss out. TicketSwap is a secondary ticketing platform to discover live events and to buy and resell tickets safely and securely.

The solution.

To solve this problem, artist pages were created within the platform which allow fans to follow their favourite artists, and get notified when they're performing close by and when tickets are being sold. TicketSwap has the opportunity to focus on the event discovery part of the platform while being Fan Fanatical - TicketSwap's main core value. Listing and showcasing artists' events and linking their social platforms in one single place, makes keeping up with artists and discovering new artists and events easier for fans.

Long-term vision.

Enabling fans to browse and follow artists and then get notified when tickets are available for the event the artist is performing at
Educates fans that TicketSwap is not only a marketplace to buy and sell tickets but also a discovery platform
Builds a foundation for scalable content that enables artist discovery and features to engage the community

How I helped.

Collaborated with designers and product managers to articulate goals and align on key messages
Created copy for clarity and tone of voice

Competitor analysis.

Resident Advisor, an online music community platform dedicated to electronic music, and Songkick, a platform to find concerts are the primary methods for fans to discover artists and events. Along with popular social media and streaming platforms.

Songkick and Resident Advisor list events that are going to happen and notify the user but there is no integration to safely buy tickets there and then.
Social media doesn’t allow an easy event search and safe ticket purchasing.

For this project, we decided to focus on 2 features: browsing and following artists. This will help to connect TicketSwap even more with the fans. The aim is to enable users to:

Search for specific artists quickly
Suggest events that match their tastes and similar artists
Notify the user when an artist is performing and buy tickets directly on the platform

How to integrate a discovery experience within an existing ticketing marketplace with a powerful search tool?

Jobs-to-be-done.

“"When I'm looking for an event, I want to find events from my favourite artists quickly, so I can select the ones I want to buy tickets for and make sure I don’t miss out.”

Requirements.

Category “artists” on the homepage to easily filter
Artist page
Ability to follow artist
Display followed artists’ events on the homepage

Adds on.

Integrates artist’s social platforms
Similar artists

Early drawings & wireframes

Microcopy that motivates action.

When writing for artist flow I wanted to break down the boundary between written and spoken language. The TicketSwap tone of voice is fun and casual and needs to seem like you’re chatting with friends, giving way to a more conversational tone. In the case of CTAs and buttons it’s a case of removing the obstacles, the decision becomes the action.