Checkout flow

Amberscript is a speech-to-text solution that uses AI and human intelligence to speed up the creation of transcripts and subtitles in 30+ languages. 

The problem.

Many users were using the 10-minute free trial solution and were dropping at the checkout flow due to unclear services and pricing. 

The solution.

A simplified checkout that helps people purchase.

Business goals.

• Improve conversions from free trial to paying customers

• Improve revenue from users who purchase

• To educate users on the services available

Target audience.

• A new user who has used the free trial and now wants to use Amberscript regularly

• A user who has already used the Amberscript app and is using the website for the first time

How I helped.

• Devised tone and voice guide

• Created copy for clarity and tone of voice

• Lead localisation efforts in 8 languages